For Sellers
Free Home Seller's Guide
Selling your home is a big decision, and the right strategy makes all the difference. This is the guide I share before we ever sit down together — how I think about pricing, what you'll actually walk away with, and how I'll market your home. By the time we meet, you'll already know exactly how I work.
Free to read & share — no email required
Meet Your Advocate
Hi, I'm Allison Deal
I'm a Realtor® with Pemberton Real Estate, and I built my business on one belief: an educated client makes confident decisions. I go deep on market data, pricing strategy, and negotiation — so you never have to wonder what's happening or why.
- Pemberton Real Estate — top 1% of Minnesota brokerages by sales volume
- Over $1 billion in Twin Cities home sales every year
- 5.0-star rated by verified clients on RateMyAgent
A little personal: I'm a mom and a dog lover. I treat your home and your equity the way I'd want someone to treat mine: with honesty, hustle, and heart.
"I make deals happen — guided, grounded, and always moving up."
What Sellers Say
Don't Just Take My Word for It
5.0 stars from verified reviews on RateMyAgent
With interest rates quite high and the market tight, she was able to take my home to market and have multiple offers in just one showing.
Kevin KlemzVerified Seller
Allison knew how to price my property correctly. Her expertise in the Maple Grove area was invaluable.
TeresaVerified Seller
Allison was very knowledgeable, staged our home beautifully, and was very confident she would sell our home in a short amount of time for the best price possible.
Eleni LevitanVerified Seller
Allison worked very hard to sell my property. She was great at communicating remarks from prospective buyers.
Judy GibsonVerified Seller
Pricing Strategy
Pricing: Where Homes Are Won or Lost
Price too high and buyers scroll past; price it right and they compete. Pricing isn't a guess — it's a strategy built on real market data. Here's how we'll approach it together.
Comparative Market Analysis
I'll analyze recently sold homes like yours — plus current competition and pending sales — to pinpoint where your home fits in today's market.
What Buyers See
We'll look at your home through a buyer's eyes: the search filters, the price bands, and the first impression your listing makes online.
Pricing Psychology
Strategic pricing — like positioning just below key search thresholds — can dramatically expand your buyer pool and drive competition.
Days on Market Matter
The first 2–3 weeks set the tone. Homes priced right from day one consistently net more than homes that chase the market down.
Your Goals Drive Strategy
Top dollar? Fast timeline? Minimum hassle? Your priorities shape the pricing plan — there's no one-size-fits-all.
At our meeting, we'll talk through the pricing approach — then I'll complete additional research and come back to you with a clear price recommendation.
Seller Net Sheet
Your Net Sheet, Explained
The most important question in selling: what will you actually walk away with? A seller net sheet lays it all out — here's what goes into it.
Seller Net Sheet
How It's BuiltI'll prepare a personalized net sheet for your home before we meet — book a call and we'll walk through your real numbers together, line by line.
Book a CallThe Road Ahead
Your Selling Timeline
Every sale is unique, but most follow the same rhythm. Here's the road ahead — we'll map your personal timeline at our meeting.
Day 1
Our Strategy Meeting
We align on goals, pricing, and timeline. You interview me — I earn the job.
1–2 Weeks
Prep & Staging
Declutter, deep clean, and stage to shine. Small touches, big first impressions.
Weeks 2–3
Photos & Launch
Professional photography, compelling listing copy, and launch across every major platform.
Weeks 3–5
Showings & Offers
Buyers tour; offers come in. I provide clear offer summaries so each one is easy to evaluate.
Weeks 5–6
Under Contract
You accept the right offer. Inspections and appraisal move forward.
Weeks 6–8
Closing Prep
Title work, final numbers, and documents — reviewed together before signing day.
Week 8+
Closing Day
Sign, hand over the keys, and celebrate. Funds typically arrive within days.
Marketing Plan
How I'll Market Your Home
Beautiful homes still need to be seen to be sold. My marketing plan puts your home in front of the most buyers — and makes them feel something when they find it.
Professional Photography & Media
High-end photos and video that make buyers stop scrolling.
Professional Stager Visit
A stager comes to your home with tailored advice on what to highlight, edit, and refresh.
3D Tours — When They're Right
Available when your home is truly ready for it — I'll be honest about what shows best.
Measurements & 2D Floor Plan
Professional measurements and a clean floor plan buyers can study.
Compelling Listing Story
Copy that sells the lifestyle, not just the specs.
Maximum Online Exposure
Zillow, Realtor.com, every major portal, plus targeted social campaigns.
Pemberton Marketing Engine
A billion-dollar brokerage's audience, agent network, and coming-soon channels.
Showings That Convert
Strategic scheduling and open houses — every showing prepared like it's the one.
What Matters Most to You?
A Few Gentle Prompts
There's no homework — just come as you are. But if any of these have been on your mind, we'll hit the ground running at our meeting.
What's your ideal timeline?
Is there a date driving your move — a new job, a lease ending, a dream home waiting?
What concerns you most about selling?
Pricing? Timing? Showings while you still live there? Nothing is off the table.
What does success look like?
Top dollar, fastest sale, fewest hassles — or some balance of all three?
What's your home's story?
The upgrades you've made, the neighbors you love, the mornings on the deck — it all helps me tell its story.
Have you sold before?
If so, what went well — and what would you do differently this time?
Let's Talk About Your Move
When we sit down together, the meeting is all about you — your concerns, your timeline, and what's most important to you. Then we'll dig into the numbers that matter: pricing, your net sheet, and a timeline mapped around your life, not mine. You'll leave knowing exactly what to expect — no pressure, no guesswork.
Prefer to talk first? Call or text (763) 257-3436